A Pharmaceutical Chain Collates Scanner Data to Provide Valuable Market-Share

question 1

Multiple Choice

A pharmaceutical chain collates scanner data to provide valuable market-share information to its stores and to brand managers interested in their products' retail sales volumes. Which type of research is this an example of?

• A) Relationship marketing research
• B) Total quality management research
• C) Opportunity assessment research
• D) Performance-monitoring research

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Definitions:

Opt/o

A prefix in medical terms relating to sight or the eyes, used in conditions, procedures, and specialties concerning vision.

Tars/o

A prefix in medical terminology relating to the ankle or ankle bones.

Posterior

A term denoting the back or rear position of a structure in relation to other structures of the body.

Anterior

Located towards the front of the body in anatomical positions.