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Global Scale
Refers to the scope or extent of activities, operations, or phenomena that span across multiple countries and cultures, impacting or involving the global population.
Target Markets
Specific groups of potential customers that a business aims to reach with its products, services, and marketing efforts.
Marketing Actions
Initiatives or strategies implemented by a company to promote its products or services, aiming to achieve specific marketing objectives and enhance market presence.
Customer Needs
Refers to the wants or desires that consumers have which are central to their purchasing decisions.
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