When Customers Play a Key Part in the Service Experience

question 94

Multiple Choice

When customers play a key part in the service experience, it is called:

• A)cooperation.
• B)co-creation.
• C)participation.
• D)feedback.

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Definitions:

Continental Crust

The thick part of the Earth's crust that forms the large landmasses. It is generally older and more complex than oceanic crust.

Basalt

A fine-grained, dark-colored mafic igneous rock, with or without vesicles and phenocrysts of pyroxene, olivine, or feldspar.

Dark Lava Rock

Often basalt, this is a type of volcanic rock that is rich in iron and magnesium, giving it a dark coloration.

Continental Crust

The thick part of the Earth's crust that forms the continents and continental shelves, consisting mainly of granitic rocks.