Use the Following to Answer Questions

question 103

Multiple Choice

Use the following to answer questions
Jafrum, Inc.is a wholesale supplier of motorcycle accessories, clothing and tools to various motorcycle retail stores around the country.Jafrum does not manufacture these items, but sells them to other retailers.The company also sells its merchandise through its website, which was created on a minimal budget but is designed with its target customers in mind.
-When Jafrum budgeted for the website within its overall marketing plan, it was at which stage of developing an advertising campaign?

• A)Identifying and analysing the target audience
• B)Defining the advertising objectives
• C)Creating the advertising message
• D)Determining the advertising budget
• E)Developing the media plan

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Definitions:

Gender Differences

Variations in characteristics, behaviors, or attitudes between males and females that are attributed to gender.

Empathy

The ability to understand and share the feelings of another.

Emotional States

The diverse psychological and physiological conditions that dictate a person's mood and affectivity at a given time.

Emotional Intelligence

The ability to identify, understand, and manage one's own emotions and the emotions of others.