During the Development of an Advertising Campaign, Benchmarks Must Be

question 115

Multiple Choice

During the development of an advertising campaign, benchmarks must be included in the:

• A)campaign platform.
• B)evaluation of advertising effectiveness.
• C)statement of advertising objectives.
• D)media plan.
• E)budget.

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Definitions:

Aggregate Income

The total amount of income earned by all individuals or entities within an economy.

World Economy

The global network of economic activities, trade, and production that transcends national borders, involving various economies of the world.

Private Sector

The part of the economy that is run by individuals and companies for profit and is not state controlled.

Resource Suppliers

Entities or individuals that provide the necessary inputs (like labor, raw materials, and capital) for the production of goods and services.