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question 120

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Use the following to answer questions
Gillette razors were first manufactured in 1895.Over the years, Gillette made improvements on their razors offering many 'firsts', such as the Mach3, the Sensor, and the Fusion.For many years, women were forced to use razors designed primarily for men but often marketed to women by offering them in different colours and with minimal modifications.In 1998, Gillette developed the Venus razor, based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily, with ads on television and in other forms of media.The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications.
-Tasha is shopping for personal care items at her local Target and sees a floor display for the new Venus Embrace.She had not thought about buying new razors, but the display caught her attention.Tasha is most likely in the _________ stage of the product adoption process at the present time.

Definitions:

Price Maker

A market participant with the power to influence the price of a good or service by controlling its supply, its demand, or both.

Perfect Competition

A market structure characterized by many buyers and sellers, where all firms sell identical products and no single buyer or seller can influence the market price.

Identical Goods

Products that are exactly the same in every aspect, leading consumers to have no preference for one product over another based on characteristics, brand, or quality.

Perfect Competition

A market structure characterized by a large number of small firms, identical products, and free entry and exit, leading to price taking behavior.