What Can Marketers Do to Reduce Cognitive Dissonance in a Consumer

question 142

Short Answer

What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?

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Definitions:

Sexual Intercourse

A physical act between individuals that involves the stimulation of genitals, typically resulting in sexual pleasure and/or reproduction.

Current Norms

The prevailing standards, behaviors, or beliefs in a society or social group at a given time.

Marriage Gradient

The tendency for men to marry women who are slightly younger, smaller, and lower in status, and women to marry men who are slightly older, larger, and higher in status.

Homogamy

The tendency to marry someone who is similar in age, race, education, religion, and other basic demographic.