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question 102

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Use the following to answer questions
Jonathan Moore, president of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve.He specifically feels they could do a better job in managing Polar's product mix.Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures.The group decides that they need to eliminate the complete industrial product line of ice chests; they plan to do so by letting the product decline without any changes in the marketing strategy or product.The group also decides to delete Polar's line of thermal underwear, but this product is to be discontinued within the week due to its unprofitability.While discussing these strategies, the group has also uncovered several customer groups for which new products could be developed.The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
-Because some products are not doing well, Jonathan Moore thinks that the company should set up a procedure to evaluate each product so that management will know when and how a product should be discontinued.He is suggesting a:

Definitions:

Approval

The formal consent or agreement to something, typically given by an authoritative figure or group.

Narcissistic Personality Disorder

A mental condition characterized by a long-term pattern of exaggerated self-importance, the need for excessive attention and admiration, and a lack of empathy for others.

Inflated Self-Worth

An exaggerated opinion of one's own value, importance, or abilities, often without sufficient evidence.

Collectivistic Culture

Cultures characterized by a strong emphasis on familial and communal ties where the welfare of the group is seen as more important than individual achievements.