Use the Following to Answer Questions

question 137

Multiple Choice

Use the following to answer questions
Firefly is a new coach service operating in New South Wales and Victoria.It offers travellers a cheap alternative to driving and flying between large cities.The company keeps the fares extremely low yet offers the latest technology.Unlike traditional Greyhound coaches, Firefly is an express service and is equipped with wi-fi, video screens, headsets and seatbelts.Many coaches also run on biodiesel fuel.Additionally, Firefly picks up and drops off people in the centres of cities rather than at inconveniently located terminals.Patrons can book tickets online, and some fares begin at just $1.Routes are limited and are offered out of cities such as Sydney, Melbourne, Gosford and Newcastle.Recently, its competitor, Greyhound, has launched a new service, 'Point-to-Point', with similar fares and high-tech amenities.A fare on 'Point-to-Point' from Sydney to Melbourne is $50 each way, while the same fare through Greyhound costs $92.00.However, Greyhound offers more departure times and more stops in smaller towns along the way.
-Greyhound's launch of 'Point-to-Point' is an example of:

• A)brand licensing.
• B)co-branding.
• C)brand extension.
• D)individual branding.
• E)family branding.

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Definitions:

Treasurer

The executive in charge of external financing in most companies. The treasurer generally reports to the CFO.

Finance Department

The division within an organization responsible for managing its financial activities, including planning budgets, tracking cash flow, and analyzing financial statements.

Large Corporation

A significantly sized company typically characterized by vast operations, substantial revenues, and a large number of employees.

Financial Asset

An intangible asset representing a legal claim to future payment, such as stocks, bonds, or bank deposits.