Which of the Following Is Not a Result of Kellogg's

question 98

Multiple Choice

Which of the following is not a result of Kellogg's use of the Snap, Crackle and Pop?

• A)It helps build brand loyalty.
• B)It helps consumers connect the packages to the brand.
• C)It contributes to brand equity.
• D)It makes the products more expensive.
• E)It helps the consumer identify the product in the store.