James Recently Went to a Neighbourhood Grocery Store to Pick

question 9

Multiple Choice

James recently went to a neighbourhood grocery store to pick up a few items.When he looked for Lynx deodorant, it was unavailable.Although there were a number of deodorant brands available, he did not buy any deodorant.James's behaviour indicates that he most likely has what level of brand loyalty towards Lynx deodorant?

• A)Recognition
• B)Resistance
• C)Preference
• D)Insistence
• E)No brand loyalty

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Definitions:

Procter & Gamble

An American multinational consumer goods corporation, specializing in a wide range of personal health/consumer health, and hygiene products.

Store Brand Labels

Products that are manufactured or procured by a retailer and sold under its own brand name, typically at a lower price than national brands.

Brand Awareness

Consumers' recognition and knowledge of a specific brand's features or identity.

Company

An entity formed for the purpose of conducting business activities, which can range in size from sole proprietorships to large multinational corporations.