A Major Advantage of Using Individual Branding Is That

question 74

Multiple Choice

A major advantage of using individual branding is that:

• A)the promotion of one of the company's brands will also promote the company's other brands.
• B)this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original.
• C)a product of inferior quality will not contaminate all of the company's other products with negative images.
• D)a specific brand name for each product will help the company grow during times of economic recession.
• E)the quality of one of the company's products will help increase the perceived quality of the company's other related products.

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Definitions:

Lawsuit

is a legal action by one party against another in a court of law, typically to seek redress for a wrong.

Four Years

A period of time equivalent to 48 months or 1,460 days, often referenced in contexts like terms of office, contracts, or warranties.

Two Years

A time period equivalent to 24 months or 730 days, often used as a standard time frame for certain agreements, warranties, or limitations periods.

Magnuson-Moss Act

Federal legislation in the United States that governs warranties on consumer products, aimed at protecting consumers from deceptive warranty practices.