The Elements That Comprise How the Customer Receives the Brand

question 43

Multiple Choice

The elements that comprise how the customer receives the brand include the brand values, the people that deliver the brand experience and the environment in which that happens.This is referred to as:

• A)brand culture.
• B)pop culture.
• C)organisational culture.
• D)brand reception.

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Definitions:

Insider Trading

The illegal practice of trading on the stock exchange to one's own advantage through having access to confidential information.

Securities Exchange Act

A federal law governing the trading of securities in the United States, aimed at protecting investors through regulation of the securities industry.

Securities Act

A law aimed at regulating the securities industry and requiring disclosure of important information regarding offerings of securities to the public.

Registration Statement

A legal document filed with the Securities and Exchange Commission (SEC) that supplies essential financial and business information about a company prior to going public.