How Have Digital Media and Social Networking Changed Consumers' Buying

question 34

Essay

How have digital media and social networking changed consumers' buying behaviour?

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Definitions:

Double-checked

The act of verifying or reviewing something for a second time to ensure accuracy or correctness.

General Rule

A widely applicable guideline or principle that provides a basis for decision-making or behavior in various situations.

Administer

To give a drug directly by injection, by mouth, or by any other route that introduces the drug into the body.

Sublingually

Refers to the method of administering medication under the tongue for absorption into the bloodstream.