When Market Segments Are Being Evaluated, Assessment of Competitors Is

question 143

Multiple Choice

When market segments are being evaluated, assessment of competitors is important because:

• A)it is difficult to segment a market when it has multiple competitors.
• B)an absence of competitors usually creates difficulties in accurately measuring segment sales potential.
• C)sales estimates may cause a segment to appear to be lucrative, but there may be several competitors that together have a large share of that segment.
• D)a competitive analysis may lead to confusion as to who the key competitors are.
• E)competition is generally not a major problem as long as a marketer is aware of it.

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Definitions:

Cancer

A broad group of diseases characterized by the uncontrolled growth and spread of abnormal cells in the body.

PET

Positron Emission Tomography, a type of nuclear medicine imaging test that shows how tissues and organs are functioning.

Lat

Term for a side view, especially in X-rays or scans, highlighting structures in a plane parallel to the ground; offers a different perspective from the first definition.

Ba

Likely an abbreviation for Barium, a radiopaque contrast agent used in radiological imaging to visualize parts of the gastrointestinal tract.