Demographic Characteristics Are Commonly Used to Segment a Market Because

question 142

True/False

Demographic characteristics are commonly used to segment a market because they are closely related to consumers' product needs and purchasing behaviour.

---

Definitions:

Performance Report

A detailed report comparing budgeted data to actual data.

Budgeted Costs

Estimated financial figures for revenues and expenses set during the budgeting process for a future period.

Labour Efficiency Variance

A measure used in cost accounting to determine the difference between the actual hours worked and the standard hours planned for a task, multiplied by the standard labor rate.

Variable Overhead Efficiency Variance

A metric that measures the difference between the actual variable overhead cost incurred and the standard cost expected for the actual production level.