Use the Following to Answer Questions

question 38

Multiple Choice

Use the following to answer questions
GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-Which of the following targeting strategies is GE Transportation most likely using?

• A)Undifferentiated
• B)Differentiated
• C)Concentrated
• D)Selective
• E)Market diffusion

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Definitions:

Interactional justice

Refers to the perceived fairness of the interpersonal treatment people receive from managers or employers during organizational decision-making processes.

Employee Turnover

The rate at which employees leave a company and are replaced by new employees.

Progressive Discipline

A formal discipline process in which the consequences become more serious if the employee repeats the offense.

Employment-At-Will Doctrine

The Employment-At-Will Doctrine is a legal principle in the United States that allows either the employer or the employee to terminate employment at any time, for any reason, or for no reason at all, with a few exceptions.