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What are the major steps of the target market selection process?
Kant
A reference to Immanuel Kant, an 18th-century German philosopher known for his work in ethics, particularly his formulation of the Categorical Imperative.
Principles
Fundamental truths or propositions that serve as the foundation for a system of belief, behavior, or reasoning.
Formulate
To formulate is to develop or create a plan, statement, strategy, or expression carefully and with precision.
Judgments
Formal decisions or conclusions made by a court following a legal proceeding.
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