A Targeting Strategy in Which an Organisation Directs Its Marketing

question 20

Multiple Choice

A targeting strategy in which an organisation directs its marketing efforts at several segments is called a(n) __________ targeting strategy.

• A)differentiated
• B)total market
• C)concentrated
• D)undifferentiated
• E)integrated

---

Definitions:

Collateral

An asset pledged by a borrower to secure a loan or credit, which can be seized by the lender if the loan is not repaid.

Interest-free

Financial arrangements or loans that do not require the borrower to pay any extra amount over the principal borrowed amount.

Financial Institution

An organization that provides financial services, such as banks, insurance companies, and investment firms.