Which of the Following Variables Would Most Likely Be Used

question 23

Multiple Choice

Which of the following variables would most likely be used to segment a business market?

• A) An attitude of the company's CEO
• B) The geographic location of the company
• C) The lifestyle of the company's buying agent
• D) Net income generated by the company
• E) Common opinions of the company's employees

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Definitions:

CFA Institute Standards

Ethical and professional guidelines set forth by the CFA Institute to ensure integrity in financial analysis and investment professions.

SIPC

Securities Investor Protection Corporation, an organization that protects investors from the loss of cash and securities in case a brokerage firm goes bankrupt.

Securities Exchange Act

A U.S. federal law enacted in 1934 that regulates the securities industry, including the secondary trading of securities, to protect investors against malpractices.

NYSE Arca System

An electronic securities exchange in the U.S. for exchange-traded products, including ETFs and equity options.