Use the Following to Answer Questions

question 94

Multiple Choice

Use the following to answer questions
GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-What segmentation variable is GE Transportation using to select a target market?

• A)Demographic
• B)Benefit expectations
• C)Income
• D)Volume usage
• E)Psychographic

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Definitions:

Birth Process

The series of physiological events that lead to the delivery of a baby from the mother's womb.

Pregnant Women

Females in the state of carrying a developing embryo or fetus within the uterus.

First Stage

The initial phase of a process or sequence, often indicating the beginning of something.

Birth Process

The series of physiological and mechanical events that occur in the mother's body leading to the delivery of a baby.