The Size of the Market Potential Places Limits on the Size

question 3

True/False

The size of the market potential places limits on the size of the company sales potential.

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Definitions:

Performance Characteristic

Attributes or features of a product or service that determine its ability to meet specific requirements or standards, affecting its overall performance.

Product's Benefits

The advantages or positive outcomes that customers can expect from using a product, which are highlighted to promote sales.

Economic Needs

The basic requirements for financial stability and well-being, including food, shelter, and employment.

Individual's Emotions

The feelings and emotional states experienced by a person, which can influence their behavior and decision-making.