When Janine Goes to the First Class of Her International

question 119

Multiple Choice

When Janine goes to the first class of her International Marketing course, she finds out that in addition to the textbook she has already purchased, she will need a copy of the book The European Union.At which stage of the consumer decision-making process is Janine?

• A)Purchase
• B)Evaluation of alternatives
• C)Problem recognition
• D)Information search
• E)Pre-purchase evaluation

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Definitions:

External Benefit

A positive effect on a third party or the society at large, generated by the production or consumption of a good or service.

Externalities

Costs or benefits of a market activity borne by a third party; can be negative (costs) or positive (benefits).

Private Solutions

Solutions derived from individual or corporate initiatives without direct government intervention or subsidies.

Interested Parties

Individuals or groups that have a stake or interest in the outcome of a project, decision, or endeavor.