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When making purchasing decisions, consumers use information from many sources, including friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this, Karla has asked several of her friends and family members where they have their cars repaired.She has trouble starting her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment.However, one of her friends, Steve, had a very poor experience with Skola's.When he complained to them, they immediately fixed the situation, and now he prefers their auto shop over others.
-The change in Steve's behaviour towards Skola's Auto Repair, which was caused by the company's response to his complaint, is a function of:


Definitions:

Crystalline Powder

A solid substance composed of crystals—a form of matter with a structurally repeating pattern.

Caffeine

A stimulant found in coffee, tea, cola, and some other plants, used to increase alertness or reduce physical fatigue.

Drug Misuse

The incorrect, improper, or harmful use of drugs, including prescription medications, over-the-counter drugs, and illegal substances.

Unintentional Use

Refers to the accidental or inadvertent usage of a product or substance, often leading to unexpected results or harm.

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