Evaluative Criteria for Brands Within the Evoked Set Are Both

question 53

Multiple Choice

Evaluative criteria for brands within the evoked set are both:

• A)selective and expansive.
• B)objective and subjective.
• C)internal and external.
• D)extended and routinised.
• E)perceptive and selective.

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Definitions:

Reciprocal Determinism

A concept in psychology that suggests an individual's behavior both influences and is influenced by personal factors and the social environment.

Self-Efficacy

Someone's assurance in their potential to perform tasks essential for reaching desired achievements.

Internal Personal Factor

An individual's intrinsic traits or characteristics, such as beliefs, values, attitude, and personality, that influence behavior.

Spotlight Effect

The perspective that people are overly concerned with observing one's external behavior and appearance, more so than in reality.