Use the Following to Answer Questions

question 36

Multiple Choice

Use the following to answer questions
When making purchasing decisions, consumers use information from many sources, including friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this, Karla has asked several of her friends and family members where they have their cars repaired.She has trouble starting her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment.However, one of her friends, Steve, had a very poor experience with Skola's.When he complained to them, they immediately fixed the situation, and now he prefers their auto shop over others.
-A dissatisfied Skola's Auto Repair customer told a friend about his experience.The friend is a long-time Skola's customer and, the next day, did not remember what her friend had told her.This is an example of:

• A)perceptive perception.
• B)selective exposure.
• C)selective distortion.
• D)receptive exposure.
• E)selective retention.

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Definitions:

Information

Data that is processed, organized, and presented in a manner that makes it meaningful to the recipient.

Knowledge

Information, understanding, or skill that one gets from experience or education.

Quantitative Researchers

Scientists or scholars who focus on gathering and analyzing numerical data to identify patterns, correlations, and causations.

Hypothesis

An assumed explanation or theory that is tested through study and experimentation.