Use the Following to Answer Questions

question 67

Multiple Choice

Use the following to answer questions
When making purchasing decisions, consumers use information from many sources, including friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this, Karla has asked several of her friends and family members where they have their cars repaired.She has trouble starting her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment.However, one of her friends, Steve, had a very poor experience with Skola's.When he complained to them, they immediately fixed the situation, and now he prefers their auto shop over others.
-Positive feelings generated by satisfaction with Skola's response will become part of Steve's:

• A)personality.
• B)motives.
• C)social class
• D)role.
• E)attitude.

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Definitions:

Seeking New Markets

The strategy of exploring and entering new geographic or demographic areas to expand business operations and customer base.

Workforce Planning

A strategic approach to forecasting the current and future workforce needs of an organization to achieve its goals.

Human Capital

The total capabilities, knowledge, and non-material assets belonging to individuals that have the capability to produce monetary value for the people themselves, their employers, or their surrounding community.

External Demand

The desire or need for products or services that comes from outside an organization, influencing production levels, marketing strategies, and business growth.