David Was Given the Task of Conducting a Research Project

question 126

Multiple Choice

David was given the task of conducting a research project for his firm and proceeds with the following steps.He asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results and gives that report to his boss.Which step of the marketing research process has David omitted?

• A)Collecting and preparing data
• B)Determining the scope for marketing research
• C)Analysing the data
• D)Select the research design
• E)Transforming the analysis results into insights

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Definitions:

Business Emails

Professional emails used for communication within or between businesses, focusing on concise, clear, and formal language.

Digital Devices

Electronic tools that store, process, or exchange data, including computers, smartphones, and tablets.

Formal

Adhering to established conventions or requirements, often characterized by a serious or official tone.

Email Message

A digital form of communication sent through the internet from one person or entity to another.