Which of the Following Is Not a Guideline for Questionnaire

question 151

Multiple Choice

Which of the following is not a guideline for questionnaire construction that supports ethical marketing research?

• A)Allow the interviewer to introduce himself or herself by name.
• B)Indicate that this is a marketing research project.
• C)Explain that no sales will be involved.
• D)State the likely duration of the interview.
• E)Keep the name of the research company confidential.

---

Definitions:

Evasive

Tending to avoid commitment or self-revelation, especially by responding only indirectly.

Liar

A person who tells falsehoods or deliberately omits truth with the intention to deceive or mislead.

Fear

An emotional response to perceived threats or danger, leading to caution or avoidance behaviors.

Police Lying

The act of law enforcement officers providing false information or testimony, often justified under the guise of achieving a perceived greater good.