The Final Step in the Marketing Research Process Is

question 17

Multiple Choice

The final step in the marketing research process is

• A) interpreting research findings.
• B) making sure the marketing research was conducted in an ethical manner.
• C) putting the results into a written document that is technical and written in formal language.
• D) reporting the research findings.
• E) deciding what the next research project should investigate.

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Definitions:

Concordance Rate

A statistical measure expressing the likelihood that both members of a twin pair or both siblings will share a particular disease or trait.

Monozygotic Twins

Twins that develop from a single zygote, resulting in offspring that are genetically identical.

Dizygotic Twins

Twins that are formed from the fertilization of two separate eggs by two separate sperm, also known as fraternal twins.

Childhood Cancer

Refers to any type of cancer that occurs in children, typically defined as individuals under the age of 18.