A Framework for Gathering and Managing Information from Sources Both

question 1

Multiple Choice

A framework for gathering and managing information from sources both inside and outside an organisation is referred to as:

• A)marketing research agencies.
• B)a marketing information system.
• C)the marketing mix.
• D)a marketing research system.
• E)a secondary data system.

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Definitions:

Legal Positivism

A theory of law that holds that laws are rules made by human beings and that there is no inherent or necessary connection between law and morality.

Natural Law

A philosophical belief that certain rights or values are inherent by virtue of human nature and can be universally understood through human reason.

Morally Correct

Acting in accordance with what is considered right and good behavior based on ethical principles.

Trade Agreement

A contract between two or more nations that outlines the rules and guidelines for trade between them.