The Purpose of Marketing Research Is to Inform an Organisation

question 103

True/False

The purpose of marketing research is to inform an organisation about customers' needs and desires, marketing opportunities for particular goods and services, and changing attitudes and purchase patterns of customers.

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Definitions:

Hunting and gathering

A mode of subsistence involving the procurement of wild plants and animals for food.

Pastoralism

a form of agriculture where animals are raised for food, fiber, and other products, often involving nomadic or semi-nomadic herding.

Legitimate use of force

Refers to the socially sanctioned, legal, or accepted use of physical power or coercion by individuals or institutions, especially by the state or law enforcement, to maintain order or enforce laws.

Rational-legal authority

A form of leadership where authority is based on legal legitimacy and bureaucratic procedures, as opposed to traditional or charismatic forms of governance.