The Aussiepit Barbecue Corporation (ABC) Has Conducted a SWOT Analysis

question 43

Multiple Choice

The Aussiepit Barbecue Corporation (ABC) has conducted a SWOT analysis of its competition and sees a marketing opportunity for its new restaurant.It has developed its marketing plan to include the type of products it will sell, restaurant location, and pricing.The ABC plan includes a marketing objective to make a profit of 5 per cent the first year of operation.Thus far, which key piece of the marketing plan have ABC's owners not included?

• A)Specifying how they will achieve their marketing objective
• B)Identifying how they will address the competition's prices
• C)Devising a quantitative measure for their objective
• D)Developing a qualitative measure for their objective
• E)Assessing their weaknesses

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Definitions:

Job Specialization

The process of focusing work and roles within an organization on specific tasks or functions to increase efficiency and expertise.

Predetermined Time Standards

A division of manual work into small basic elements that have established and widely accepted times.

Work Sampling

An estimate, via sampling, of the percent of the time that a worker spends on various tasks.

Human Resource Strategy

A strategic framework that guides how an organization manages and develops its workforce to align with business goals.