Computer Software That Aids Marketing Managers in Decision Making by Helping

question 115

Multiple Choice

Computer software that aids marketing managers in decision making by helping them anticipate the effect of certain decisions is known as a

• A) database.
• B) marketing research system.
• C) marketing information system.
• D) marketing decision support system.
• E) single-source system.

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Definitions:

Strike

A work stoppage caused by the mass refusal of employees to work, usually in an attempt to gain better wages or working conditions.

Production Possibilities Frontier

A curve depicting all maximum output possibilities for two or more goods given a set of inputs (resources), assuming all inputs are used efficiently.

Economic Growth

Refers to the increase in the production of economic goods and services, from one period to another, often measured by GDP (Gross Domestic Product).

Technological Advance

The development of new technologies or the improvement of existing technologies to enhance productivity, efficiency, or quality in goods and services.