According to the Boston Consulting Group, Question Marks Are Characterised

question 14

Multiple Choice

According to the Boston Consulting Group, question marks are characterised as products that:

• A)have a small share of a growing market and require large amounts of cash to build market share.
• B)generate more cash than is required to maintain share.
• C)exist at a cost disadvantage and offer few opportunities for growth at a reasonable cost.
• D)have substantial reported profits but need a lot of cash to finance the rate of growth.

---

Definitions:

Voluntary Responses

Actions that are undertaken intentionally and with awareness, as opposed to automatic or reflexive reactions.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, emphasizing the idea that behaviors are influenced by their consequences.

Controlled

In psychology, referring to cognitive processes that require conscious, deliberate thought or processes that are under an individual's deliberate control.

Reinforcement

In behavioral psychology, a process by which a behavior becomes more likely to occur due to the consequence that follows it, can be positive or negative.