Dymocks Uses Technology to Help Identify Specific Customers, Establish Interactive

question 88

Multiple Choice

Dymocks uses technology to help identify specific customers, establish interactive dialogues with them to learn about their needs, and combine this information with customers' purchase histories to customise products to meet those needs.Dymocks is using the __________ approach.

• A)target market positioning
• B)SWOT analysis
• C)customer relationship management
• D)total quality management
• E)internal marketing

---

Definitions:

Ménière Disease

Disorder of the middle ear resulting in vertigo and loss of balance.

Vertigo

A sensation of whirling and loss of balance, often associated with looking down from a great height, or due to disease affecting the inner ear or vestibular nerve.

Primary Somatosensory Cortex

The main sensory receptive area for the sense of touch located in the parietal lobe of the human brain.

Homunculi

Distorted representations of the human body based on the neurological map of areas and proportions of the brain dedicated to processing motor or sensory functions.