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What Is Meant by the Term Marketing Environment and How

question 61

Essay

What is meant by the term marketing environment and how might it affect the marketing mix?


Definitions:

Informal Rulemaking

A process used by government agencies to create regulations, where there is typically notice to the public and the opportunity for comments, but without a formal hearing.

Substantial Evidence

An adequate amount of relevant information or facts that a reasonable mind might accept as sufficient to support a conclusion.

Chief Administrator

The highest-ranking official in charge of managing and supervising the operations of a particular organization or governmental body.

Executive Branch

The branch of government responsible for executing and enforcing laws, typically headed by the president or prime minister.

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