Keepsake Collectibles Focuses Its Marketing Efforts on High-Income Buyers of Unique

question 56

Multiple Choice

Keepsake Collectibles focuses its marketing efforts on high-income buyers of unique collectible items. The firm realizes that the number of buyers in this segment of the collectible market is small. However, they are confident that this approach will be profitable since these buyers will pay premium prices for their unique products and superior customer service. Keepsake's approach is an example of:

• A) competitive benchmarking.
• B) niche marketing.
• C) relationship targeting.
• D) target positioning.

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Definitions:

Stress

A psychological and physical response to demands or threats, which can affect mental health and overall well-being.

Suppression

The conscious deliberate attempt to push away or hide from conscious awareness thoughts, feelings, or desires deemed unacceptable or uncomfortable.

Optimist

An individual who generally believes that good things will happen and that outcomes will be favorable.

Type A Personality

A personality type characterized by a constant feeling of working against the clock and a strong sense of competition.