Compared to Consumer Markets, B2B Markets

question 125

Multiple Choice

Compared to consumer markets, B2B markets

• A) demand more promotional emphasis on radio and television in order to stimulate sales.
• B) rely less on relationship marketing.
• C) rely less on marketing intermediaries.
• D) are characterized by buyers who behave less rationally.

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Definitions:

Financial Statements

Summary reports that convey the financial activities and condition of a business or individual.

Closing Entries

Journal entries made at the end of an accounting period to transfer temporary account balances to permanent accounts.

Contra Asset Account

An account that is used to reduce the balance of a related asset account to reflect its adjusted carrying value.