Placing a Product in a Location Where People Will Buy

question 191

True/False

Placing a product in a location where people will buy it is part of the marketing mix.

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Definitions:

Leisure

Time utilized for enjoyment and relaxation, free from the obligations of work or serious responsibilities.

Substitution Effect

The change in demand for a good that results from a change in price, making the good more or less expensive relative to other goods.

Price Change

An alteration in the cost of a good or service, which can affect demand and supply dynamics in the market.

Substitution Effect

The change in consumption patterns due to a change in the prices of goods, leading consumers to replace more expensive items with cheaper alternatives.