Which of the Following Correctly Identifies Why Companies Would Use

question 128

Multiple Choice

Which of the following correctly identifies why companies would use a market segmentation strategy?

• A) They can avoid antitrust laws by selecting a small slice of a larger market.
• B) This strategy enables a firm to identify common traits in different consumer groups.
• C) With limited resources, firms can better satisfy the wants and needs of a smaller target market.
• D) Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.

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Definitions:

Target Market

A specific group of consumers identified as the intended recipients of a product, service, or marketing campaign.

Gourmet Bread Base

A high-quality foundation ingredient for making artisanal and gourmet breads, often featuring unique flavors or premium components.

Marketing Mix

The collection of strategies or methods a business employs to advertise its brand or product within the marketplace, usually identified by the four Ps: Product, Price, Place, and Promotion.

Advertising

The work or field of generating promotional material to sell commercial products or services.