At the Concept Testing Stage, Factors Such as Packaging, Branding

question 231

True/False

At the concept testing stage, factors such as packaging, branding, and ingredients should be tested to ensure that a product is acceptable to potential consumers.

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Definitions:

Yielding

Whether you “accept” (believe, and especially whether you change your attitude to agree with) the message.

Intended Audience

The specific group of people for whom a message, product, or service is directed.

Physically Able

Having the physical capacity and fitness to perform tasks or activities without restriction.

Anti-AIDS Films

Motion pictures specifically designed to spread awareness and educate the public about preventing HIV/AIDS.