Rosalita's and Antonio's Are Mexican Restaurant Chains

question 135

Multiple Choice

Rosalita's and Antonio's are Mexican restaurant chains. Each restaurant offers similar items on their menus. However, Antonio's restaurants are positioned in the market as elegant establishments with high prices. Rosalita's, on the other hand, are located in middle-class neighborhoods, with a casual atmosphere that welcomes families with young children. The prices at Rosalita's are in the moderate range. When evaluating the marketing strategies used by these restaurants, we can conclude that

• A) both practice product mix effectiveness.
• B) they utilize product differentiation.
• C) Fernando's has chosen a shopping good strategy.
• D) their target markets differ, with one intended to appeal to the industrial market, and the other designed to attract the consumer market.

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A type of inflatable doll used in social psychology experiments to study observational learning and aggression, notably in Bandura's experiments.

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Acting with force or determination, often to achieve a goal or assert one's presence, sometimes implying hostility.

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