The Job Performed by Brand Managers

question 275

Multiple Choice

The job performed by brand managers

• A) is mainly concerned with the promotion of the entire product mix of their firm.
• B) involves broad responsibilities for the marketing of a specific brand or product line.
• C) is likely to become less important in firms that utilize the Internet.
• D) focuses more on the pricing and promotion of established goods than on the development of new products.

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Definitions:

Budgeting Method

A systematic approach to managing income and expenses, ensuring that financial resources are allocated efficiently.

Promotion Mix

The combination of multiple promotional tools used by a company to communicate with its target market and achieve its marketing goals.

Wasted Coverage

The portion of advertising reach that goes beyond the targeted audience, often resulting in inefficient spending of marketing resources.

Outdoor Advertising

A kind of marketing strategy that utilizes outdoor spaces to display promotional messages or advertisements, often visible in high-traffic areas.