Marketers Provide a Total of Four Types of Utility: Primary

question 233

True/False

Marketers provide a total of four types of utility: primary, secondary, marginal, and total.

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Definitions:

Horizontal Communication

The exchange of information, ideas, or messages among individuals or groups at the same level in an organization.

Pelz Effect

Subordinates feel more satisfied in their jobs the more their supervisors are able to influence higher-level decisions.

Manager's Power

The authority and influence a manager has over their direct reports, stemming from their position and the ability to affect employees' tasks and outcomes.

Newcomer Assimilation

The process by which a new member of a community, organization, or culture adopts its norms and practices.