As a Manager at IceCold Foods, Oscar Is Responsible for the Firm's

question 103

Multiple Choice

As a manager at IceCold Foods, Oscar is responsible for the firm's S'Cream brand of ice cream. He recently approved a proposal to test market new ice cream flavors. He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign. Oscar serves as a

• A) product development manager.
• B) target market manager.
• C) brand manager.
• D) commercialization manager.

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Definitions:

Motivate People

The act of encouraging or inspiring individuals to take action or pursue goals.

Autonomous Motivation

Motivation that arises from genuine interest or personal value, rather than external pressures or rewards.

Effective Performance

The degree to which an individual, team, or organization meets or exceeds the required outcomes or objectives.

Basic Psychological Needs

Fundamental requirements for psychological well-being, including autonomy, competence, and relatedness.