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Donavan spent the day talking with a packaging company in Guam, a lighting specialist in Japan, a touchpad expert in the U.S., a prototype design firm in Malaysia, as well as a shipping firm in China. Each of these firms provided expertise in the development of his company's latest product, a back-lighted eReader. The strategy that Donavan's firm used to develop its latest product is
Oligopoly
A market structure characterized by a small number of large firms that dominate the market, leading to limited competition and potentially higher prices for consumers.
Monopolistic Industry
An industry structure characterized by a single producer or a handful of producers who control the majority of the market share, limiting competition.
Single, Unique Product
A product that is the only one of its kind and has no close substitutes in the market.
Blocked Entry
A situation in which new firms are prevented from entering a market due to high barriers to entry, such as high startup costs or strict regulations.
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