The Degree to Which Customers Are Satisfied and Are Committed

question 75

Multiple Choice

The degree to which customers are satisfied and are committed to future purchases of a desired brand is called

• A) brand awareness.
• B) brand relations.
• C) brand loyalty.
• D) brand intensity.

---

Definitions:

Linking

The process of connecting different ideas, objects, or sectors in a way that is meaningful or beneficial.

Relational Ethic

An ethical perspective emphasizing the importance of relationships and interconnectedness in moral decision-making.

Consumer Capitalism

An economic system characterized by the creation and promotion of consumer demand for goods and services as a primary means of economic growth and social status attainment.

Hyperconsumption

Describes an excessive and unsustainable level of consumption that surpasses what is necessary for a comfortable lifestyle, often driven by consumerism and materialism.