The Degree to Which Customers Are Satisfied and Are Committed

question 75

Multiple Choice

The degree to which customers are satisfied and are committed to future purchases of a desired brand is called

• A) brand awareness.
• B) brand relations.
• C) brand loyalty.
• D) brand intensity.

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Definitions:

Rational

Pertaining to reasoning or logical thinking, often involving a systematic process of thinking to arrive at a conclusion.

Ego

In psychoanalytic theory, the part of the personality responsible for dealing with reality, balancing the demands of the id and superego.

Impulsive

Acting without forethought or consideration of the consequences, typically driven by immediate desires or emotions.

Illogical

Lacking sense or clear, sound reasoning.