A ________ Has Direct Responsibility for All the Elements of the Marketing

question 352

Multiple Choice

A ________ has direct responsibility for all the elements of the marketing mix for one brand or product line.

• A) channel specialist
• B) brand manager
• C) product engineer
• D) brand specialist

---

Definitions:

WPA

The Works Progress Administration, an American New Deal agency, providing jobs and income to the unemployed during the Great Depression by carrying out public works projects.

Americans

Citizens or natives of the United States of America, a diverse population with a wide range of cultural, ethnic, and racial backgrounds.

1935-1942

A period marked by significant global events including the latter years of the Great Depression, the build-up to World War II, and early years of the conflict.

Social Security Act

A law enacted in 1935 in the United States to create a system of transfer payments in which younger, working people support older, retired people.