A ________ Has Direct Responsibility for All the Elements of the Marketing

question 352

Multiple Choice

A ________ has direct responsibility for all the elements of the marketing mix for one brand or product line.

• A) channel specialist
• B) brand manager
• C) product engineer
• D) brand specialist

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Definitions:

Elicited

Drawn out or brought forth in response to a specific stimulus or set of circumstances.

Classical Conditioning

The acquisition of knowledge through the linkage between a stimulus found in the environment and one that happens naturally.

Resistance to Extinction

The resistance to disappearance of a conditioned response despite the lack of reinforcement.

Text Messages

Written messages sent or received over mobile phones or similar devices, utilizing short message service (SMS) technology.