Shopping Online Allows Customers to Compare Prices of Many Goods

question 318

Multiple Choice

Shopping online allows customers to compare prices of many goods and services. This technology will likely

• A) cause businesses to increase their focus on nonprice aspects of their promotional message.
• B) bring about more emphasis on demand-oriented pricing.
• C) diminish in importance as quickly as other fads.
• D) focus government attention on the collusive pricing practices of firms in specific industries.

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